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Why Social Media Will Play an Even Bigger Role for Recruiters in 2021

When social media networks first debuted, companies and recruiters viewed them as means to post pictures and stay social. But as time has gone by, social media has completely changed the Internet. As we step into 2021, recruiters need to respect the significantly increasing role that social media will play in finding qualified candidates.

As 2015 comes to a close, it is impossible for recruiters to ignore the tremendous advances made through social media, and it is also impossible to ignore the temptation to make those advances even more efficient.

Social Media Is Becoming The New Internet Search Engine

A survey graph displays that more people are using social media to get information than they are search engines, which means that more people are turning to Facebook for information on a new company than they are Google.

Recruiters are reaching out to passive candidates through social media, and the presentation of job opportunities are constantly been optimized for social media instead of search engines

Social Media Is How Companies Find Employees

  • 43% of employers research candidates online and a further 12% intend to start.
  • 33% of recruiters found information on Facebook that made them more likely to hire a candidate.
  • Recruiters often recommend a candidate for a job based on social media, for reasons such as culture fit, communication skills and a professional personal brand.

The Tech Savvy Generations Are Taking Management Positions

  • As the Baby Boomers continue to retire, there will be an even strong shift towards using social media to find qualified candidates.
  • Companies are experimenting with ways to use social media to create extremely comprehensive candidate profiles, and that process will only increase in 2016.

The Results

  • According to an Annual Social Media Recruitment Survey conducted by CareerBuilder in 2015, the percentage of companies that depends on social networking sites to review job applicants’ profile has grown up to 52% compared to the previous year’s 43%.
  • Social recruiting in 2016 will bring a major change – possibly even integrating social media directly with CV’s and profiles all in one place in many more online places.
  • 26% of recruiters have hired someone they found on Facebook, while 14% hired someone they found on Twitter.
  • With 44 percent of all candidate referrals coming from social media, it is impossible to argue with the results the platform gets.
  • According to a study by Reppler, 91% recruiters consider social media as an official factor for screening candidates.